Harry Styles, playing guitar and singing into a microphone, wearing a bright, color-blocked knit sweater created by Jonathon Anderson. Photo credit: Nathan Conglteton/NBC/NBCU

With DIY-rooted trends like #cottagecore and the #makedoandmend movement on the rise, it’s no surprise that the age-old craft of knitting is seeing something of a renaissance. Largely attributed to Harry Styles’ thoroughly cozy knit cardigan (pictured left), which went viral and inspired a slew of DIY recreations on TikTok, hand- and machine-knit apparel is gearing up to be the belle of the ball in collections for all seasons.

Now more than ever, consumers are looking for fashion-forward patterns, colors, and materials to elevate their at-home knitting projects. Jonathon Anderson, the British designer behind the infamous cardigan, even went so far as to share the pattern for his famous knit for free on the JW Anderson label’s website, in a truly heartwarming commitment to “open-source caring.” That is: prioritizing the sharing of information, crafting and production techniques, and the creativity they inspire over keeping trade secrets to drive sales.

In a moment when a major competitor of ours was recently lambasted on social media for appropriating dye patterns from an independent yarn dyeing studio on Etsy, we find ourselves in a unique position not only to elevate our product assortment, but to establish a better, more genuine avenue of communication with our textile die-hards.