Developed for the fall 2021 retail season, Happy Haunting is designed to speak to the Halloween traditionalist. Featuring a pared down cast of classic characters like bats, Jack-O-Lanterns, black cats, and ghosts against backdrops of simple solids, hand-drawn stripes, and spatter patterns, Happy Haunting is a trend that embraces the adage, “less is more.”
Client: The Michaels Companies, Inc.
Art Direction: Mandi Clark
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